SEO Web Design Blog

Google SEO Updates 2011 Some Points for Consideration

Published on December 14, 2011

The evolution continues with the Google ranking algorithm 2011 delivering massive implications with the Panda update, Freshness and Google+ inclusion. Although Google has been confirmed to be playing by it’s own rules, caught favouring their own websites sites over anybody who is competing, there are a number of considerations when developing the next update of the web design to suit the best Organic SEO results

Fresh Content
Significant improvement has been made to how google deals with fresh content and it is estimated that 6-10% of results will notice a noticeable change in position if their content has not been updated recently

Parked Domains
Even less weight if being playing on domain which is not in use, particularly if the page contains advertisements

Original Content
The web page copy should always be unique, the search engine will know if its been copied or duplicated from a other website

Snippets
Using the same snippets related to the header and menu content can improve the likelihood of that text appearing within the search results

Official Page
Changes have been made which enable google to determine which is the official page/website for specific data

Image Refresh
Alterations have been made to determine image freshness with regards to news, to help refresh changes to content particularly news related

Search Term Input
Google have modified how they predict the words you type into their search engines with data based on common searches and data gathered from previous searches to which you have made

Blogs
Regularly updated content on your blog now plays further favour with the googles ranking algorithm

Quality Standards
Google can be less than forthcoming with exactly how data is collected and managed however we forming believe that professional web standards are now more than ever one of the most important factors in your web design

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What to look for in a Good Web Designer?

Published on October 9, 2011

If you are a small business looking for a web designer, you want a return on your investment and someone you can trust, but how can you tell you tell if a website designer is skilled and trustworthy?

Many small business’s have difficulty choosing a web design company, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional web designer and questions to ask

Do they manually write HTML code? (No wizards or clumsy software packages)
Have a formal education or professional background? (Beware of friends who claim to be web designers)
Work with languages such as JavaScript?
Have a strong portfolio?
Have quick loading sites?
Have knowledge of usability and accessibility principles?
Clear ranking and organisation of information on sites?
(Ask for evidence of their SEO performance on their websites produced)
Create meta-tags and optimise for search engines?
Create forms and other interactive content?
Work with websites in a secure server environment?
Can they provide the web hosting?
How long have they been in business? (with wisdom comes age)

If they are lacking in any of these areas, they probably aren’t very qualified and you be mislead, mis-sold or worse.. We advice that it is well worth taking your time and finding the right company for you

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Understanding FTP ‘File Transfer Protocol’

Published on October 6, 2011

FTP refers to ‘File Transfer Protocol‘ and is the is the easiest method to exchange files and data between computers on the Internet

Simular to Hypertext Transfer Protocol (HTTP) which is the practice in transferring web pages and related files (such as graphics and java scripts) FTP is an application protocol that enables TCP/IP protocols. File Transfer Protocol is most commonly employed to transfer files from your programming location to the computer or web hosting server where everyone online can access, download and view them. Its also regulary used to download software and programs to your computer from other servers

As an Internet user, you can use FTP with a basic command line interface or using a commercial program (such as Adobe Dreamweaver) which provides a graphical user interface with various other web management tools

Some Internet web browsers are able to make FTP requests to download programs you choose from a website with the click of your mouse. Using FTP, you can also update (delete, rename, move, and copy) files and folders on a web server or hosting account. Essentially you must log on to an FTP server to achieve this transfer of data. However, some publicly available files are easily accessed using anonymous FTP programs

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Tags: File Transfer Protocol, FTP

Help! Determine the Ranking that a page will receive by Search Engines

Published on October 2, 2011

The etiquette of SEO web design is complex and delicate study, a material game of ‘cat and mouse’ with your competitors positions, ‘snakes and ladders’ with the latest google ranking algorithm and ever developing/managing your on/off site content to suit change, with the aim of maintaing or gaining those high ranking, page 1 positions on search engines

With a focused approach, a little patients and dedication to goals the individual can achieve dramatic results, following our recommendations for professional search engine optimisation web design ..

Read the full article:
SEO Web Design Essentials 1 – 10 http://goarticles.com/article/SEO-Web-Design-Essentials-1-10/5442908/

Filed in published articles,SEO,web design | No replies

Web Design for TV Guidelines for Consideration

Published on September 30, 2011

For web developers our ever evolving technology demands constant attention to the latest new media trends, delivering webmasters new programming challenges to unitise every avenue of exposure ahead of competitors. Therefore if you have not thought about optimising your web design for television, now is the time to focus on that mission

As we become more connect with greater bandwidth and new devices becoming available, many people are viewing television online expecting a greater diversity of programming

When considering the web design for TV anticipate a large monitor and present a screen size of 1920 x 180 maximum and toggle the zoom to confirm viewing in respect of different sized screens

Google provide the following guidelines for consideration

1. Fonts and graphics on the site need to be larger to account for viewing distance. People sit proportionally farther from a TV than from a computer monitor of the same size

2. To avoid a cluttered appearance on the TV, blank space between elements on the page should be greater. This is typically called white space (or padding) and it’s a fundamental aspect of making web content easy to discern and navigate

3. Wide screen displays have more usable horizontal real estate than a desktop monitor, so navigation is better handled from the side (conserving valuable vertical space for content) or as an overlay

For more information visit http://code.google.com/tv/web/docs/design_for_tv.html

If you are looking for a Web Design for TV Contact us

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500 Changes per Year to the Google Ranking Algorithm

Published on September 29, 2011

Recently our SEO web designers have been concentration on the effects of regular changes to Googles new search engine operating system named ‘Panda’. These updates which continue to be tweaked by the algorithm programmers at Google, leads us to further speculate if the program updates itself automatically or by manually input while still in the under development. Google recently confined:

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year”

While many of these modifications may not necessarily be related to your area of business within the ranking algorithm, they may and probably will create either a positive or negative impact on performance

Essentially there are a number of ways in which a web design programmer can alter, update and develop your website to maintain a high position on search engines. As the material ranking algorithms change, your SEO engineers strategies change to suit

If you are looking to get your business noticed ahead of your competitors contact us

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Make your Business Grow with SEO

Published on September 26, 2011

SEO an increasingly demanding requirement of Web Designers as it can dramatically improve the visibility of an online business via Search Engines

Indrum Web Design your website as the heart of your business, showcasing the services or products you offer. We make your website visible to targeted customers that are searching for your products or services using online search engines. The SEO services we offer are designed to enhance the visibility of your website. These services help place your website in the initial ranking position in all major search engines, help promote your products and services to a wider audience and can make your online business grow

Search engines allow an online business to attract traffic to and help increase sales. If content on the site is not visible to search engines, then this advantage of attracting traffic is lost. The best way to increase traffic to the website is to provide higher rankings in the search results page of a search engine. The page is at the top is seen by visitors. It is hard to stay on top as competition for the most common words is high.

We can help you stay on top as we apply the latest SEO techniques to optimise the site. We constantly achieve top performance results for all types of business’s, delivering maximum visibility and product exposure. Using our innovative 2011 web design architecture and the most modern, up-to-date webmaster tools and technologies available our SEO Engineers can successfully develop website’s which can be found fast and efficiently on search engines

Through quality content, effective link building, keywords and following the latest techniques , we create superb optimised sites. Your website will be flooded with customers and you will get a excellent ROI on investment

Online business face tough competition. The extent of the success of your business largely depends on the kind of website you have

Just take a look at our results for your self from our pleased clientele Web Design Brighton